This paper informs the literature on the business value of information technology by conceptualizing a path from IT assets--that is, commodity-like or off-the-shelf information technologies--to sustainable competitive advantage. This path suggests that IT assets can play a strategic role when they are combined with organizational resources to create IT-enabled resources. To the extent that relationships between IT assets and organizational resources are synergistic, the ensuing IT-enabled resources are capable of positively affecting firms' sustainable competitive advantage via their improved strategic potential. This is an important contribution since IT-related organizational benefits have been hard to demonstrate despite attempts to study them through a variety of methods and theoretical lenses. This paper synthesizes systems theory and the resource-based view of the firm to build a unified conceptual model linking IT assets with firm-level benefits. Several propositions are derived from the model and their implications for IS research and practice are discussed.
Attracted by the promise of greater market exposure and increased revenues, firms across a wide variety of industries have undertaken significant investments in online channels. However, while some firms' entire business models revolve around this initiative, others have made only limited commitments to online channel ventures. What accounts for these marked differences in commitment to online initiatives, and do firms reap the performance benefits of increased levels of commitment? Furthermore, how do firms' internal and external capabilities affect their propensity to establish and succeed with online channel ventures? Drawing on marketing, innovation, and information systems perspectives, along with insights from the resource-based view of the firm, we propose an integrative conceptual framework that helps answer these questions. We ground our hypotheses in the context of retailers' online channel development efforts, and test our conceptual framework with data collected via a Web-based survey of 550 retailers. We find evidence of significant positive returns to investments in online channels. Furthermore, we observe the divergent effects of different sets of capabilities on commitment and performance. Importantly, although we find that the direct effect of firms' information systems capabilities on online performance appears to be negative, the indirect effect (mediated by commitment) is positive. Our study also examines the impact of firms' established distribution channels on levels of commitment to, and performance of, the online channel. We find that firms' established distribution channels act as double-edged swords, with divergent effects on commitment and performance. We also find evidence of diminishing returns to commitment as a function of established distribution presence, thereby suggesting that the rewards of commitment do not accrue equally to all firms.
The main purpose of this study is to determine the mix of organizational and technical skills demanded of Webmasters, and the degree to which those skills influence job performance. The study is composed of two parts. First, a job-content analysis of 800 Webmaster positions is conducted in order to determine the mix of skills demanded of Webmasters by employers. Second, a survey of 232 Webmasters is conducted to test the relationships between those skills and job performance. The job-content analysis suggested that employers seek technical skills over organizational skills, and, in contrast, the survey results showed that Webmasters regard organizational skills as more important in performing their jobs. Structured equation modeling on the survey data showed that deficiency in both technical and organizational skills leads to lower job performance. Moreover, the effect of organizational skill deficiencies on job performance was found to be larger than that of technical skill deficiencies. For researchers, the establishment of an empirical link between job skills and job performance opens the field to further research in the skills of information systems personnel. For employers, the results suggest more attention should be paid to attracting organizational skills when recruiting information systems personnel, such as Webmasters.